Creating opportunities to increase revenue for seasonal businesses.
Our hot seat this week:
Mark Choe is the President and Co-Owner of The Pines Resort, known as the only lakefront resort in the Yosemite area. With over 110 cabins & suites, a market, 2 restaurants and 185 employees, the resort is bustling during the summer months, but the off-season is a problem for Mark. That’s where Jay and Nick come in to help. They help Mark with everything from creating a marketing plan to attract companies, conferences and return visitors during the winter, to using influencer marketing and a membership package to encourage long-term growth.
In this episode, we help Mark:
- Implement techniques to attract return visitors, conferences & company retreats.
- Manage his workforce during the off-season.
- Make the resort attractive as a year-round destination.
Learn more about Mark and The Pines Resort:
Mark’s LinkedIn: https://www.linkedin.com/in/mark-choe-146846100/
The Pines Resort: https://www.basslake.com/
Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.
If we think you’re a good fit, we’ll get you on the show.