OCULA: Helping a High-End Optometrist Transform an Antiquated Industry

Danielle is bringing a new look to the optometry industry, but needs help optimizing her business to open up new stores and eventually be acquired — Nick and Jay are here to help.

Our hot seat this week:

Danielle Winstone is the Founder of OCULA, a New Zealand based optometrist chain that provides a bespoke high-end approach to a traditional industry. OCULA has had success in delivering a style-first approach to an industry in desperate need of a refresh, and with this success Danielle is quickly opening up multiple locations across the country. But with a future exit in mind, Danielle needs help optimizing her marketing, her business management and ensuring OCULA stands out from the competition. That’s where Nick and Jay come in.

In this episode, we help Danielle:

  1. Implement referral-generating strategies and bring a new marketing approach to an antiquated industry.
  2. Open up multiple revenue streams and attract new customers with a unique product offering.
  3. Create a virtual service offering in a traditionally brick-and-mortar industry.

Learn more about OCULA and Danielle here:

Want to get in the hot seat? Submit your business right now at theoptimizepodcast.com/apply.

If we think you’re a good fit, we’ll get you on the show.

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